Wisdom Active Whitening Instant Bright toothpaste contains boosted cleaning particles to help gently remove plaque and stains. The advanced formulation has a unique purple colour with light reflecting pigments to help instantly brighten teeth for a whiter smile.

Ingredients: Sorbitol, Hydrated Silica, Aqua, Sodium Lauryl Sulfate, Zinc Citrate, PEG-32, Aroma, Pvp, Cellulose Gum, Sodium Fluoride, Cocamidopropyl Betaine, Sodium Saccharin, Sodium Chloride, PVM/MA Copolymer, Lecithin, Glycerin, CI 74160, CI 16185, CI 73360, CI 42090, Sodium Benzoate, Limonene.

Contains: Sodium Fluoride (1450 ppm F)

Warnings: Not suitable for children. In case of intake of fluoride from other sources consult a doctor or dentist.