New Wisdom Fresh Effect Whitening Fluoride Toothpaste has been formulated to help give protection from cavities while helping you achieve a naturally white smile and fresh breath confidence
Use with the Fresh Effect whitening brush and mouthwash for the ultimate fresh and white effect.

Ingredients: Aqua, Sorbitol, Hydrated silica, Sodium Lauryl Sulfate, Aroma, Cellulose Gum, Sodium Fluoride, Sodium Saccharin, Limonene, Sodium Hydroxide, Cl 77891.
Contains: 0.298% w/w Sodium Fluoride (1350ppmF)

Warnings:
Children of 6 years and younger: Use a pea sized amount for supervised brushing to minimize swallowing. In case of intake of fluoride from other sources consult a doctor or dentist.